Lifecycle campaigns
Onboarding, nurture, and win-back written as a sequence and automated once, rather than remembered manually each time.
What it covers
- Onboarding sequences for new customers and signups
- Nurture series for people not ready to buy yet
- Re-engagement for a list that has gone quiet
- Post-purchase and renewal reminders
- Triggers wired to what someone actually did
- Sequences pruned on replies, not just opens
How it works
Map the journey
We write down the points where somebody decides to stay or leave, because those are the only places a sequence earns anything.
Write the sequence
Onboarding, nurture, and re-engagement written as a series with a purpose per message, then automated.
Prune it
Anything that is not earning its send gets cut, and the triggers are adjusted against what people actually do.
Who it is for
Businesses where the same follow-up gets typed out by hand every time, or not at all.
Questions we get
How is this different from a newsletter?
A newsletter goes to everyone on a date. A lifecycle campaign triggers on what somebody actually did, and each message has a job.
Which tool do you work in?
The one you already pay for, in most cases. We will say if it genuinely cannot do what you need rather than selling you a migration.
How do you know a sequence is working?
Replies and conversions, not opens. Anything not earning its send gets cut.